NewEra's PlanFor WorldDomination

As everyone may know New Era is at the top when it comes to fitted hats. They are the main developers, and manufactures of baseball caps. We did a post a month back about New Era teaming up with "Street Wear" brands and up and coming clothing lines. We just felt the game was getting cluttered with these collabo's. not that all of them were bad .... bla bla bla you know what we mean. But We didn't see the big picture.

New Era has always been a main staple of hip hop culture post P.E and Jay-Z, But they started making there way into the Underground "Street Wear" scene in the past 2 or 3 years. Maybe this was all a plan to release there New Era Apparel.

First they would gain the respect of Kids and grown ass Men by collaborating or mainly distributing custom made new era caps by there favorite "street" brands. Of course this would gain them more and more respect and future customers for there later business adventures.

So now we have New Era Apparel. From the looks of things there staying in the sports field with some of there clothes. I Mean I haven't seen an all over print or a Black T-shirt with a Jay-z line saying "Hat cocked can't see his eyes, who could it be?/With that new blue Yankee on, who but me?" in pink letters. So we'll see what they've got in store.

But i wonder did the idea come before or after the random and numerous collaborations with "Street Wear" brands. hhmmmm